Ongoza

Journey to Investor-Readiness

Transform your business, attract investors, and chart a course for sustainable growth.

Immerse yourself in a transformative journey over six months, focusing on crucial aspects of investor readiness. From navigating the investment landscape to personalized pitching sessions, Ongoza's program is your blueprint for success.

Background

In the dynamic landscape of Kenyan entrepreneurship, ambitious individuals with innovative business ideas often find themselves at a crossroads. Despite their passion and determination, many encounter significant challenges that hinder their ability to attract investors and scale their ventures.

Many entrepreneurs lack the knowledge and skills required to navigate the intricate process of attracting investors. Crafting compelling pitches, understanding the investor landscape, and developing effective financial models are skills that are often underdeveloped.

The Challenges Faced by Entrepreneurs

Kenyan MSMEs are the backbone of the nation’s economy, but they often grapple with structural challenges that limit their growth potential.

Insufficient Business Advisory

While passion is a driving force, entrepreneurs may lack personalized, one-on-one guidance tailored to their specific needs. This absence of tailored business advisory often results in gaps in their investor readiness.

Financial Model Challenges

Developing and optimizing a robust financial model is a key aspect of investor readiness. Many entrepreneurs struggle with this, hindering their ability to showcase fiscal resilience and sustainable growth potential

Limited Access to Strategic Connections

Building meaningful connections with potential investors is a critical factor in securing funding. However, entrepreneurs often face challenges in identifying and establishing relationships with investors who align with their business goals and values.

Elevating Progress Through Partnerships

The Imarisha Investor Readiness Business Clinic by Ongoza is a response to these challenges. By providing a structured and comprehensive program, Ongoza aims to bridge the gaps in knowledge, connections, and skills, empowering entrepreneurs to confidently approach investors, secure funding, and ensure the long-term sustainability of their businesses. Through this initiative, Ongoza envisions a future where Kenyan entrepreneurs not only dream big but also have the tools and support to turn their dreams into successful, sustainable enterprises.

Our partnerships with Biashara Nest, WIDU, and Mkono Fund play a pivotal role in propelling the success of this project. These collaborative alliances bring a wealth of expertise, resources, and networks that will be instrumental in shaping the entrepreneurial journey.

Imarisha Investor Readiness Business Program

The Imarisha Investor Readiness Business Program offers a holistic approach that combines practical learning, strategic networking, knowledge exchange, and personalized advisory to equip entrepreneurs with the tools they need to thrive in the competitive world of securing investors and driving sustainable business growth

Practical Investor Competency Building

Entrepreneurs enrolled in the Program gain hands-on skills and knowledge essential for navigating the complexities of securing capital.

Tailored Business Advisory

Entrepreneurs receive actionable guidance tailored to their individual needs, ensuring they can implement strategic improvements.

Strategic Investor Introductions

The program facilitates direct connections with investors aligned with the participants' business goals and opens doors for meaningful investment discussions.

Interactive Knowledge Exchange

The program fosters an interactive platform where participants can exchange practical insights and strategies.

Eligibility Criteria for Entrepreneurs

Business Registration

The business must be legally registered and operating in Kenya

Years of Operation

Businesses eligible for participation should have been operational for a period ranging from 1 to 3 years post-revenue

Sector

The program is open to businesses from various sectors, including Manufacturing, Agribusiness, Agro Processing, and others.

Annual Revenue

Applicants should demonstrate that their business generates annual revenue between Kes 1.5 million and Kes 4 million

Financial Viability Requirement

Applicants must present a financial plan that includes a minimum of two-year financial projections.

Minimum Employee Threshold

Businesses eligible for the program must have at least three employees

Entrepreneur Profile

The program is designed for individuals aged 25-45 who are fully committed to the growth of their businesses and serve as full-time employees within their enterprises.

Value Addition Focus

Applicants are encouraged to highlight any value addition strategies within their business operations that contribute to product/service differentiation and enhanced market positioning

Ignite Your Entrepreneurial Journey

Embark on a transformative six-month program that transcends traditional learning, shaping not just your business, but your entire entrepreneurial journey.

This program, priced at 15,000, serves as a catalyst for your evolution, offering more than just sessions. Imagine honing your pitching skills, fostering meaningful connections with investors aligned with your vision, and refining your business strategies under the mentorship of industry experts.

This investment is pivotal, as it signifies your commitment to your business’s growth and success, providing invaluable opportunities for learning, networking, and advancement.