The Digital Trade Business Acceleration Program
Empowering Kenyan MSMEs for Digital Success​
Welcome to Ongoza's Digital Trade Business Acceleration Program, your gateway to a brighter business future. Join hands with us and PeCI as we empower Kenyan MSMEs to overcome challenges, seize opportunities, and thrive in the digital age
Background
In the heart of Kenya’s vibrant economy, Micro, Small, and Medium-sized Enterprises (MSMEs) shine as the unsung heroes, driving innovation and providing livelihoods to millions. These businesses constitute a staggering 98% of all enterprises in Kenya, employing around 80% of the nation’s workforce. Yet, beneath this economic dynamism lie challenges that threaten to stymie their growth.
Limited access to finance, isolated business networks, and a lack of market information form formidable barriers to their development. It is here that the intersection of technology and visionary initiatives comes to the rescue. In this blog, we delve into the challenges faced by Kenyan MSMEs, explore how the Pan African e-commerce initiative (PeCI) and Ongoza are taking centre stage in addressing these issues, and discover how Ongoza’s vision is changing the game, not just for businesses but for the entire nation.
The Challenges Faced by Kenyan MSMEs
Kenyan MSMEs are the backbone of the nation’s economy, but they often grapple with structural challenges that limit their growth potential.
Limited Access to Finance
Many small businesses struggle to secure the necessary capital to expand their operations or invest in digital technologies.
Networking and Connections
Isolated from vital business networks and connections, MSMEs find it challenging to enter new markets and establish partnerships.
Market Information
Lack of access to up-to-date market information hampers decision-making and growth strategies.
A Partnership for Progress
To address these challenges head-on, the Pan African e-commerce initiative (PeCI), commissioned by the Federal Ministry for Economic Cooperation and Development (BMZ), has taken center stage. PeCI is committed to strengthening the e-commerce framework and enhancing the capacity of Small and Medium-sized Enterprises (SMEs) across selected Kenyan counties. In this mission, PeCI has joined hands with private organizations like Ongoza, creating a powerful alliance to empower Kenyan entrepreneurs in the realm of cross-border e-commerce.
Ongoza's Digital Trade Business Acceleration Program
Ongoza, in collaboration with PeCI, is set to launch its groundbreaking Digital Trade Business Acceleration Program in four Kenyan counties within the year. This seven-week hybrid acceleration program aims to:
Strengthen Business Models
Through intensive training and mentorship, MSMEs will fortify their business models and adapt them for the digital age.
Position for Success
Entrepreneurs will learn how to thrive in the digital era, positioning their businesses for sustainable growth.
Cross-Border Trade
The program offers essential guidance for those seeking to expand into new markets, particularly in East Africa and beyond. It equips participants with digital tools to navigate complex trade barriers.
Environmental Responsibility
Beyond profits, Ongoza's program emphasizes eco-friendly practices, promoting sustainability and responsible entrepreneurship.
Eligibility Criteria for Entrepreneurs
Business Registration
The applicant must own or co-own a legally registered micro, small, or medium-sized enterprise (MSME) based in one of the selected counties in Kenya.
Business Type
The program is open to businesses from various sectors, including manufacturing, retail, agriculture, and services, with a digital trade and e-commerce integration.
Entrepreneurial Commitment
Applicants must demonstrate a high level of commitment to growing their businesses through digital transformation and cross-border trade. This commitment should be reflected in their application.
Business Viability
The business should have been operational for at least one year post-revenue to ensure viability.
Digital Readiness
Applicants should have a basic level of digital literacy and access to the necessary digital tools (e.g., internet access, smartphones, computers) to participate effectively in the program.
Target Market
The applicant's business should have a potential target market for cross-border trade, particularly in East Africa and other relevant regions, as demonstrated through market research or business plans.
Sustainability Focus
Entrepreneurs interested in adopting eco-friendly practices and contributing to a sustainable future are encouraged to apply.
Gender Inclusivity
Promoting women-led businesses aligns with our goal of fostering gender equality and empowering women entrepreneurs. Women and youth-owned businesses are especially encouraged to apply.
Eligible Counties
For the year 2023, applications are currently open for Nakuru and Eldoret Counties. Your journey toward business empowerment begins here!
The selection process encompasses an initial application review, submission of supporting documents, and thorough due diligence. Our final cohort will be meticulously chosen, taking into account eligibility and selection criteria. Our aim is to assemble a diverse and dedicated group of entrepreneurs who show strong potential for success in the digital trade ecosystem.
Nakuru County
Application Deadline
29th March 2024
Eldoret County
Application Deadline
26th April 2024
Kilifi & Mombasa Counties
Closed
Embu County
Closed
Join Ongoza on a Journey of Transformation
As Kenya strides boldly into the digital age, the success of its MSMEs is vital. Ongoza, powered by PeCI aims to provide the tools, knowledge, and support needed to navigate the complex world of digital trade. Join us in our mission to strengthen Kenyan businesses, boost employment, and create a sustainable future.Â
Ongoza, 2023. All rights reserved